Uponor appoints Charlotta Persfell as Chief Marketing Officer

Uponor Corporation, Press release, 24 October 2023 at 10.55 am EET

Uponor appoints Charlotta Persfell as Chief Marketing Officer

Charlotta Persfell has been appointed to a new position as Chief Marketing Officer for Uponor, effective from 23 October 2023. As Chief Marketing Officer, Charlotta will ensure the alignment of our divisional Marketing teams and the global category structure, lead Group Communications and drive the development of the Uponor brand. Based in Malmö, Sweden, Charlotta will be part of the Group Extended Leadership Team and will report to President and CEO Michael Rauterkus.

“I am delighted to welcome Charlotta to Uponor. Charlotta comes to Uponor with extensive experience as a marketing leader, having delivered significant commercial results and change for leading global organizations. In her leadership role, Charlotta will be at the forefront of demonstrating how our new global category management strategy will help bolster innovation, improve our customer focus, strengthen the brand, and drive growth, bringing even more value to our customers,” says Michael Rauterkus, President and CEO.

Charlotta joins Uponor from the position of Chief Product, Marketing, Sustainability & Digital officer, and member of Kährs Group management team. Prior to this, she was at Perstorp from 2014-2018, most recently as Commercial head of sales EMEA Advanced Chemicals and Derivatives as well as Global Lead of Digital Transformation and before this as Global Vice President Marketing & New business Development. During the years 2001-2014, Charlotta held several managerial positions within marketing and branding at the Unilever Group and was Managing Director of Unilever Norway.

Further information:
Franciska Janzon
Senior Vice President, Corporate Communications & IR
Uponor Corporation
Tel. +358 (0)20 129 2821

Nasdaq Helsinki

Uponor in brief
Uponor is a leading global provider of solutions that efficiently and effectively move water through cities, buildings, and homes. We help customers in residential and commercial construction, municipalities, and utilities, be more productive – and continuously find new ways to conserve, manage and provide water responsibly, unlocking its potential to provide comfort, health, and efficiency. Our safe drinking water, energy-efficient radiant heating and cooling systems, and reliable infrastructure solutions are sold in more than 80 countries. Uponor employs about 3,750 professionals in 26 countries in Europe and North America. In 2022, the company’s net sales totalled approximately €1.4 billion. Uponor Corporation is based in Finland and listed on Nasdaq Helsinki. www.uponorgroup.com